![]() ![]() She's always on the hunt for compelling stories that reflect the rich diversity of Etsy shop owners and their experiences selling a variety of products from around the globe. When looking for Etsy shops to feature for the Quit Your Day Job and Inspiring Workspaces series on the Seller Handbook blog, senior editor Katy Svehaug is after a great story. For the Etsy Blog’s Featured Shop series, the team looks for shops that have strong branding, great customer service and a compelling product line, Rachel explains. ![]() “For example, with a gifting campaign, we would consider price point, size and scale, and relevancy for gifting recipients ,” says Rachel. “The goal of Editors' Picks is to drive traffic into the marketplace where shoppers can discover the depth and breadth of what is offered.” With the aim of generating more sales throughout the marketplace, Etsy’s Merchandising team seeks out products that are relevant to each merchandising campaign. “The goal of Etsy Finds is to drive traffic to Etsy,” says Rachel Refo, Merchandising Manager for Etsy’s Jewelry & Accessories category. ![]() For example, an Etsy Merchandising Specialist creating an Etsy Finds email around a certain theme might look for different things, than say, a Seller Handbook editor looking to interview sellers who can share savvy business tips. Ever dreamed of seeing your products appear in Etsy emails or your shop story told on Etsy’s blogs? If you’re like many shop owners, you’ve probably wondered, “How can I get featured?” To some extent, the answer depends on the specific channel and feature. ![]()
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